Coca-Cola selected bbi Displays alternative outdoor advertising products to launch it’s newest campaign in Spring 2012. The Coca-Cola slogan “In 2012 Change the World With A Smile” appears on floating inflatable billboards, supplied by local operator Imaginarios Publicidad, along the beaches of Ecuador. The billboard ad is anchored on the water 100 feet from the shore outside the swim zone and also appears on the sandy beaches.
bbi Inflatable Display System products are featured in the most recent edition of Event Design Magazine. The article, titled “H-2-OH So Good,” discusses bbi’s unique beach advertising capabilities and the launch of the Red Bull Flugtag campaign. Event Design Magazine can be found at http://www.eventdesignmag.com/
bbi Displays innovative floating billboards were featured along the coasts of Miami and Los Angeles to promote the Red Bull Flugtag series. The unique informative billboards coupled with custom props captured the attention of beach crowds and coastal audiences near the event location. On event day, there were over 100,000 spectators at the Long Beach event, marking the largest attendance of any Flugtag event. Click here to read the full press release.
bbi is now able to offer advertisers and agencies custom floating props. Any item or shape can be produced and towed on the water with a boat and bbi’s innovative display systems. The floating props have proven to generate a ton of buzz in conjunction with the floating billboards.