Carlton Beer has turned to bbi Display products for another nontraditional campaign. Foster’s hired Paramount Outdoors, a bbi operator in Perth, to supply a 36′ billboard on land to promote the beer company’s $100,000 fishing campaign.
A 36′ billboard made its first appearance in Perth this past weekend on water. The billboard featuring Carlton Dry’s “dry dream” campaign was towed by a boat along the coast. To view the complete press release, click here.